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Rick O'Neal

Rick O'Neal

Co-Founder / Partner / Wealth Manager

616-453-4010

Rick@Masters-WM.com

With more than 25 years of experience guiding individuals, families, and business owners through complex financial landscapes.  As the Founder and President of Masters Wealth Management, Rick brings a deeply personal, values-driven approach to wealth planning that prioritizes trust, clarity, and long-term success.

Rick began his financial services career in 1997 at Old Kent Bank (now 5/3 Bank), after earning his Bachelor of Arts from Cornerstone University and completing advanced studies at Aquinas College. In 2004, inspired by a desire to provide truly customized financial strategies, he launched Masters Financial Group of Michigan—now known as Masters Wealth Management, following a strategic rebrand in 2024 to better reflect the firm’s comprehensive, fiduciary-focused approach.

At the heart of Rick’s practice is a simple but powerful philosophy: exceptional financial guidance begins with a deep understanding of each client’s goals, values, and vision for the future. From retirement income planning to investment management, legacy strategies, and small business advisory services, Rick and his team design holistic plans that offer both clarity and confidence. In collaboration with a trusted network of CPAs and legal professionals, the firm ensures clients are supported by a seamless, multidisciplinary team of experts.

Outside the office, Rick finds joy in time spent with his wife of nearly 25 years, Patricia, their six daughters, and seven beloved grandchildren. He enjoys gardening, exploring the state’s lakes and beaches, caring for his elderly parents, and traveling with Patricia to embrace the moments and memories that enrich their journey together.